Detroit auto show: Dodge wants to show its softer side

[staff]

Detroit auto show: Dodge wants to show its softer side
      

Say goodbye, or good riddance, to scantily clad models tossing footballs and other old Dodge promotions aimed solely at young men.
Chrysler’s new head of marketing, Deborah Meyer, said at the Detroit auto show thatÃ, theÃ, automaker wants a so-called “New Day” for the historically macho brand’s growing cadre of female customers.
“We aren’t going to do that anymore,” [...]
         

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