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Ryan's District  > RD Today > Super Blog > Keep an eye on: Darker days for advertisers?
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« on: March 02, 2008, 09:57:23 AM »
Keep an eye on: Darker days for advertisers?
      

Advertisers are under intense scrutiny, but not because of some risque new campaigns.
Rather, it’s all about the spend these days. Are marketing budgets holding up in the face of an economic slowdown that may turn into a full-blown recession? Or have advertisers started cutting the dollars they are putting into TV, radio, print, outdoor, and… get this… the Internet.
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