JP Penny Takes Mobile Marketing Old School

[blogger]

JP Penny Takes Mobile Marketing Old School
      

I just knew mobile marketing would play a major role in the deluge of back-to-school related media in the coming weeks and months. Of course, I never would have guessed that a medium so contemporary would go old-school for one of the most talked about ads of the summer.  
JC Penney is putting the bulk of [...]
         

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