Pushing the Envelope with Mobile Marketing

[blogger]

Pushing the Envelope with Mobile Marketing
      

One of the biggest questions begging to be asked of the mobile marketing industry reared its head this week: Just how far should advertisers push the limit with questionably appropriate content in largely unregulated mobile marketing campaigns?
Virgin Mobile, which has a “proud history” of running risqué marketing campaigns to generate attention for its cell phones [...]
         

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