OMMA Behavioral Conference Tackles Behavior Marketing via Mobile Devices

[blogger]

OMMA Behavioral Conference Tackles Behavior Marketing via Mobile Devices
      

According to panelists speaking at the OMMA Behavioral Conference yesterday, “behavioral marketing” from mobile devices is not yet ripe enough for practical widespread use, but they all concluded that ISP-based behavioral targeting “will not be viable in the near future because of privacy concerns.”
The one day conference at hotel Nikko in San Francisco brought to [...]
         

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