APT question: A big win or an empty promise?

[staff]

APT question: A big win or an empty promise?
      


Cheaper? Easier?!??? Those words are the lifeblood of the advertising community.
Now Chief Executive Jerry Yang is using them to tout Yahoo’s new advertising system, telling Reuters in an interview that the so-called APT will make life better for advertisers and publisher.
“This system allows cross-selling between sales forces, it allows us to have visibility of what pricing is happening and where,” Yang said [...]
         

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