RIM’s Latest Campaign Not So “Bold”

[blogger]

RIM's Latest Campaign Not So "Bold"
      

In 1968, The Monkees released the underrated feature film Head, which as a precursor to Pink Floyd’s The Wall already risked alienating the Pre-Fab Four’s fluffy fan base. But what ensured its poor box office was the pathetic marketing campaign: A commercial that showed the live mug shot of a skeevy-looking guy just sitting there, [...]
         

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