Gift cards: distressed assets, holiday-style

[calm_girl]

Gift cards: distressed assets, holiday-style
      

Holiday gift cards are feeling a lot less like the gift that keeps on giving.
Over the past few years, gift card popularity exploded and retailers rushed to display new merchandise the day after Christmas, hoping to attract shoppers flush with new cards.
Retailers could count on consumers to splurge on full-priced merchandise or spend all the money on [...]
         

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