Omnicom Group Launches Mobile Agency

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Omnicom Group Launches Mobile Agency
      

Omnicom Group Inc., the advertising and marketing services group, is launching a global consultancy wing called Mobile Behavior.
The new agency serves clients’ “growing need to understand consumers’ mobile behavior and incorporate mobile communications into their overall marketing and media mix.”
Mobile Behavior is aiming to combine the insights of Omnicom’s Youth and Mobile Marketing practice with [...]
         

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