Online ad spending outlook lowered by $1.3 billion

[staff]

Online ad spending outlook lowered by $1.3 billion
      

What’s the first thing many companies cut when times get tough?  The marketing budget, of course. And, according to industry researcher eMarketer, spending on Internet advertising is not spared the knife.  The firm now pegs 2008 U.S. online ad spending at $23.6 billion, down from its August projection of $24.9 billion. The new forecast would [...]
         

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