Desperately seeking hits: MPG

[staff]

Desperately seeking hits: MPG
      

Are people going to watch more TV because they’ve no money to go out? According to media buying and planning agency MPG — a subsidiary of Havas, the world’s sixth-largest ad firm — the answer is no, unless the TV networks come up with better shows.
“That’s inventory for us, that’s our supply,” MPG Chief Operating [...]
         

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