Credit Cards & the Genius of Marketing

[riky]

Credit Cards & the Genius of Marketing
      

The flood of credit card offers in the mail has begun to subside. This may be all there is of an upside to the current economic embarrassment, but it's no small potato.

However amusing those "What's in your wallet" ads on TV might be, the task of throwing thick envelopes from Capitol One – one for me, one for my wife, sometimes one for a non-resident son – into the recycling bin grew tiresome. I don't know what was inside those envelopes, because I never opened one. But they just kept coming.



         

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