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Law firms as media companies

Started by riky, December 05, 2008, 05:00:15 PM

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riky

December 05, 2008, 05:00:15 PM
Law firms as media companies
      

Law firms have to channel a growing amount of information to two key audiences -- their staff and their customers. In working out how to do that they are being forced to think and act like media companies.
         

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