Vegas’ Rio Casino Gambles on Mobile Marketing

[blogger]

Vegas’ Rio Casino Gambles on Mobile Marketing
      

Casinos are always up to try ways get gamblers to part with more of their money. But there hasn’t been a lot of action in mobile on The Strip until lately. The Rio is testing an opt-in mobile marketing campaign  that sends customers text message alerts for real-time promotions to their cell phone during [...]
         

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