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Dump the Sanka, seize the Starbucks Via?

Started by calm_girl, February 18, 2009, 12:00:41 AM

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calm_girl

Dump the Sanka, seize the Starbucks Via?
      


Now that Starbucks is in the instant coffee business, will you mix up a cup?
CEO Howard Schultz wants to introduce Americans to Via — the company’s own instant brew — and he promises it is better than that jarred stuff your parents drink. It’s so good, he says, that it will help the slumping company [...]
         

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