UK Mobile Carriers Pool User Data For Mobile Marketing

[blogger]

UK Mobile Carriers Pool User Data For Mobile Marketing
      

The UK’s GSM Association announced at Mobile World Congress yesterday that it will pool user’s usage data to better prepare and integrate mobile marketing campaigns.  With data from several carriers being pooled and sold to third-party advertisers, the GSM Association hopes it will “stimulate the mobile advertising sector” in the UK and beyond.  
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