Good news for Madison Ave: WPP will only be slightly down

[staff]

Good news for Madison Ave: WPP will only be slightly down
      


Slightly down is the new up.
At least judging from the reception that advertising giant WPP received today after it predicted like-for-like revenue would drop 2 percent this year.
Shares were up about 5 percent after the report from WPP, the last of the big three advertising holdings to post quarterly results. For all the worry about [...]
         

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