SEO Tricks: Phorm/Google Behavioral Ad Targeting - Based on Your Browsing Data

[SEO Manager]

Phorm/Google Behavioral Ad Targeting - Based on Your Browsing Data
 

<p>Phorm, a UK company that partnered with BT to run secret trials to target ads based on usage data, was roasted by the media with article titles like You are not allowed to view links. Register or Login.</p>
<p>Google, which has long stayed away from behavioral targeting due to privacy (and negative publicity) concerns, announced You are not allowed to view links. Register or Login: </p>

<p>Google will use data it collects about what Web sites users visit and what it knows about the content of those sites to sort its massive audience of users into groups such as hockey fans or travel enthusiasts. The data won't be drawn from users' search queries, but from text files known as cookies that Google installs on the Web browsers of users who visit pages where it serves ads.</p>

<p>DoubleClick, AdSense, Google Toolbar, Gmail, Youtube, Blogger, Google Groups, Google Checkout, Google Chrome, Google Analytics...there are lots of ways to track you, even if you do not want to be tracked. Google will allow users to opt out of such targeting, with yet another cookie, but if you clear cookies then you are back in the matrix again. </p>
<p>As discovered during early Google research titled You are not allowed to view links. Register or Login:</p>

<p>we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.</p>

<p>Indeed.</p>

 

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