Ideals and Promises: Selling an Achievable Dream to Your Target Market

[Randys]

Ideals and Promises: Selling an Achievable Dream to Your Target Market
      

The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. - William Feather
Behind every recommendation or online purchase is a human being. One with emotions and personal likes or dislikes. This person pays more attention [...]
         

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