March Madness Mobile: CBS Big Win

[blogger]

March Madness Mobile: CBS Big Win
      

iPhone apps, like any mobile phone apps, can be hit or miss. But the March Madness app on the iPhone has turned out to be a slam-dunk for CBS TV advertisers.
Advertisers like Coke didn’t buy in for the mobile app advertising. Instead, all the advertisers for CBS broadcasts of the NCAA tournements got a special [...]
         

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