What to do when Wal-Mart comes to town

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What to do when Wal-Mart comes to town
      

What happens to sales at existing retailers when a new Wal-Mart store opens its doors?
That’s the question Kusum Ailawadi, professor of marketing at the Tuck School of Business at Dartmouth, addresses in a new research paper.
The professor and her co-authors studied 90 local supermarkets, drug stores and mass merchandise stores in seven regions of the United States, [...]
         

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