What Newspapers and Journalism Need Now: Experimentation, Not Nostalgia

[riky]

What Newspapers and Journalism Need Now: Experimentation, Not Nostalgia
      

To hear publishers tell it, they are deeply concerned about losing their audience, but the facts don't bear this out. They've been losing their audience since 1984, the year readership first began shrinking (and ten years before the launch of the commercial web.)

When their audience was shrinking but their ad revenues were growing, they were mum about social value. Now that the web means their audience is growing again but their ad revenues are falling, they've suddenly discovered their civic function.
         

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