Wal-Mart launches Love, Earth jewelry_6943

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Wal-Mart launches Love, Earth jewelry
Wal-Mart launches Love, Earth jewelry
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Keywords: fine jewelry, Wal-Mart, Earth jewelry
Wal-Mart Stores Inc launched Love, Earth jewelry, its first completely traceable fine jewelry line available exclusively at Wal-Mart stores, Sam’s Club locations and on You are not allowed to view links. Register or Login and You are not allowed to view links. Register or Login.
Marking a shift in how affordably-priced fine jewelry is produced and sold, the new line is the result of collaboration between Wal-Mart, Conservation International (CI) and Wal-Mart’s supply chain partners.
It will give customers the ability to trace the path of their Love, Earth jewelry from mine to store by simply going online.
Love, Earth is the retailer’s first step toward having all of the gold, silver and diamonds used in the jewelry sold in its Wal-Mart stores and Sam’s Club locations come from mines and manufacturers that meet Wal-Mart’s sustainability standards and criteria.
The criteria address both environmental, human rights and community issues. By 2010,You are not allowed to view links. Register or Login, the retailer aims for at least 10 percent of its jewelry offerings to achieve these standards.
The Wal-Mart Love, Earth collection is made from 10 karat gold and sterling silver; the Sam’s Club collection from 14 karat gold and sterling silver.
Each collection includes fashion pendants, hoop earrings, bangles and fashion beads. Created with gold and silver,You are not allowed to view links. Register or Login, the Love, Earth collection is designed to symbolize the Earth’s elements and based on the precepts of recycle,You are not allowed to view links. Register or Login, reduce,You are not allowed to view links. Register or Login, and respect.