Internet Marketing Features and Benefits Pyramid_4007

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Internet Marketing Features and Benefits Pyramid
People misunderstand features and benefits.  I don’t mean you don’t know what they are.  Everyone knows what a feature and benefits is. Basically,You are not allowed to view links. Register or Login, features are those which pertain to attributes of your product while benefits tell what it does for your prospect or customer.     
    Most gurus in direct marketing will tell you to “Forget about features,You are not allowed to view links. Register or Login, focus on benefits.” And that “Features tell and benefits sell.” But those statements are not exactly accurate since there is really a need to be able to mix the two together to succeed in your internet marketing business.     
  When you are capitalizing only on the benefit,You are not allowed to view links. Register or Login, there is really no uniqueness that can be derived from it. For all you know, everybody in the field is probably lobbying customers’ loyalty for the same benefit. The feature is often where we derived the uniqueness.  So there is actually a spectrum.  You don’t just do benefits.  If you want to give your copy verisimilitude of multitude, a richness and believability, you go up the spectrum.     
  And here are the levels synonymous to a pyramid.     
  First is the feature.  A feature is something the product is or has. That’s the precise definition. Tires companies like Goodyear and Michelin are good examples. A feature of a tire might be in a commercial, “It is steel belted.”  Another feature might be,You are not allowed to view links. Register or Login, “It is double ply.”     
  The next level consists of an advantage, which is simply a feature or features that other products lack. So there might be many people who likes steel belted or others double ply.  But what if you are the only one with both? This factor of exclusivity really pulls people in to buy from you.     
  The third level is the benefit.  What does the product do?  Probably, if you have double ply and steel belt, you may have better breaking power.  You may be able to make turns quicker.  The car handles better.  You are safer in rain or snow.  So you put those benefits altogether and form the third level.