Peter England Engages Franchise India For Its Expansion In North India_5277

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Ruchika Malhotra, PR & Corporate Communications Manager
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Peter England, the largest Menswear brand in India is part of the $29bn Aditya Birla Group. The brand is part of Madura Garments which is a pre-eminent name in the Fashion & lifestyle segment in India with an impressive portfolio of brands including Louis Philippe, Van Heusen & Allen Solly. Peter over the years has transformed itself from being the largest shirts brand to one that boasts of an impressive portfolio of internationally styled garments offering value for money to its customers. Keeping in mind the rising young working population of India and the strong connect that the brand has with this segment,You are not allowed to view links. Register or Login, Peter England has  launched  their new campaign recently , unveiling its message Beginning of Good Things. In truth, this is more than just a message, a philosophy that encapsulates the result of applying self-belief. The robust 360 campaign that addresses this young Indian will be seen across TV, print, outdoor, digital & its extensive range of over 400 exclusive retail outlets
About Peter England
Franchise India is Asias largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF,You are not allowed to view links. Register or Login, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, Ddamas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee,You are not allowed to view links. Register or Login, Motilal Oswal, Rosebys, Next,You are not allowed to view links. Register or Login, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions,You are not allowed to view links. Register or Login, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.
About Franchise India
In the last financial year, Peter England has registered retail revenues of Rs 400 crore as the brand has been growing at 25 per cent year-on-year and its retail network encompasses around 310 franchise stores and over 100 company-owned stores. The future is bigger and better for franchising industry in India which is expected to grow at an annual rate of 30 percent driving the countrys current $330 retail sector to further heights.
Sonya Chowdhry, Director of Franchise India states We are proud to be associated with Peter England and provide our consultation services and expertise to help them expanding their retail chain across north India.
Manish Singhai, Retail Director of Peter England commenting on this, We are pleased to announce our expansion plan through our franchise and retail model across the India and are optimistic to associate with Franchise India and to utilize their expertise in expansion of our stores.
Franchise India, which is Asias largest, integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele, is advising Peter England on the expansion and roll out plan in north India. The 800 to 2000 sq ft stores will sell apparel well thought for men, women and children. The brand offers an interesting range of shirts such as British Micros, Ultra Formal and Business Look, After Dark / Hours, Party, Casual, Winter Rhythms and also T's in kaleidoscopic colours.
New Delhi, 20th October, 2010: Peter England, the largest Menswear brand in the country is all set expand in a big way. The brand feels this is the right time in the brands life to take the next big leap forward in retail. The key driver for this belief is the successful transformation of Peter England from being the largest shirts brand to one that boasts of an impressive portfolio of internationally styled garments offering value for money to its customers. With the assistance of Franchise Indias marketing and recruitment strategy, Peter England is successfully planning to open its 30 exclusive brand outlets in north India by the next one year.
Peter England Engages Franchise India For Its Expansion In North India
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