Pirelli Trades Road for Code in Upcoming Driving Game DiRT 3™ From Codemasters®

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Pirelli Trades Road for Code in Upcoming Driving Game DiRT 3â,,¢ From Codemasters®

<dt>Pirelli Trades Road for Code in Upcoming Driving Game DiRT 3â,,¢ From Codemasters®
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You are not allowed to view links. Register or Login<p>ROME, GA - Pirelli and American driving phenom Ken Block have teamed up with video game company Codemasters® to bring the pavement pounding thrills of Gymkhana to the small screen in the new driving game DiRT 3â,,¢. The introduction of Gymkhana Mode to the upcoming DiRT 3 video game brings the sport popularized by Ken Block to gamers who can now mimic KB's Gymkhana driving style in addition to the traditional rally racing format that the previous installments included. Block's hugely popular Gymkhana viral video series has garnered over 90-million views online and taken the world by storm. The release of Gymkhana THREE Part 2 in 2010 featured the all-new Ford Fiesta gymkhana car fitted with Pirelli P Zero tires. For the new game, Block was able to lend his expertise to the Codemasters Racing Studio as a technical consultant during the development of the game, helping create an experience that embraces the free spirit of Block's Gymkhana driving style.</p>
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