The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

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The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas â€" no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], [...]

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