Millennial: iOS Ad Requests Jump 47% In January, Android Garners 54% Of Impressions

[blogger]

Millennial: iOS Ad Requests Jump 47% In January, Android Garners 54% Of Impressions

In its latest “Mobile Mix” Report for January, Millennial Media said that iOS outpaced all other mobile operating systems, experiencing a 47% increase in ad requests month-over-month.  Android, however, remains number one on Millennial’s network with a 54% share of total impressions. Apple was also the leading device manufacturer on its network with a 24% [...]

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