Adobe Bolsters Mobile and Marketing Resources via WEB 5.4

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Adobe Bolsters Mobile and Marketing Resources via WEB 5.4

On Tuesday, Adobe rolled out version 5.4 of its Adobe Web Experience Management (WEB) suite of content and campaign management tools. The update, according to Adobe, is poised to represent a significant milestone in delivering a Customer Experience Management (CEM) platform that powers “immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers.” [...]

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