SEO Tricks: How Social Media Changes Everything*

[SEO Manager]

How Social Media Changes Everything*
 

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h3>Bloggers as Media</h3>
<p>Have you ever noticed that a lot of blogs want to be seen as being the same as the media? And media companies are responding by You are not allowed to view links. Register or Login. But why is emulating the media so exciting? After all, the same media is so big, You are not allowed to view links. Register or Login &amp; You are not allowed to view links. Register or Login that it is You are not allowed to view links. Register or Login. How is it possible that a humor blog network built on open source software would ever need to You are not allowed to view links. Register or Login?</p>
<p>The problem is that it is hard to You are not allowed to view links. Register or Login. You eventually become that you claimed to hate. If you are good at public relations you can You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login to build exposure, but ultimately once a site becomes large there is no incentive for creating signal. Rather the game becomes generating as much exposure as you can You are not allowed to view links. Register or Login. Content can be You are not allowed to view links. Register or Login to stand out, but at the core it is basically the same.</p>
<p>Bloggers can state that You are not allowed to view links. Register or Login, but action speaks louder than words. We can say we don't need You are not allowed to view links. Register or Login (and You are not allowed to view links. Register or Login), but rather You are not allowed to view links. Register or Login. The problem is there is no incentive on the publisher front. Check out how outraged TechCrunch comment freetards were at the idea of You are not allowed to view links. Register or Login. </p>
<p>You are not allowed to view links. Register or Login to You are not allowed to view links. Register or Login instead they You are not allowed to view links. Register or Login by having to wade through more You are not allowed to view links. Register or Login, You are not allowed to view links. Register or Login &amp; repetition.</p>
<p>Here are You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login from TechCrunch about Yahoo!. Both published on the same day. Both saying the same thing. There isn't much difference between them  than what a good markov generator could do.</p>
<p>And, of course, there are the You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login. Junk.</p>
<h3>A Comfortable Spin</h3>
<p>What's worse is that many sites exist simply to You are not allowed to view links. Register or Login rather than a pragmatic view of the world:</p>

<p>The million channel words brings addressability. There is no mass any more. You can't reach everyone. Mad Men is a hit and yet it has only been seen by 2% of the people in the USA.</p>
<p>The mcw bring silos, angry tribes and insularity. Fox News makes a fortune by pitting people against one another. Talkingpointsmemo is custom tailored for people who are sure that the other side is wrong. You can spend your entire day consuming media and never encounter a thought you don't agree with, don't like or don't want to see.</p>

<p>The You are not allowed to view links. Register or Login from such media &amp; You are not allowed to view links. Register or Login leads people to worry about inconsequential crap like their political ideology, where they can You are not allowed to view links. Register or Login. It makes them notice the trivial differences while remaining blinds to important things, like You are not allowed to view links. Register or Login that is supported and encouraged by both leading political parties. Arguing inconsequential details You are not allowed to view links. Register or Login because the blame has to be sent to "them" rather than where is squarely belongs.</p>
<h3>Media as a Conduit For Scams &amp; Misinformation</h3>
<p>Do you find it perplexing that the same media (which claims to be legitimate) has no problems You are not allowed to view links. Register or Login?  Isn't it bizarre that the same media that claims to protect citizens from the evils of the marketplace tries to blend the ads for such scams in with their navigation to sell their readers down the river? Is this what you would expect of Newsweek?</p>
<p></p>
<p>Is that anything to aspire to?</p>
<p>Jokingly Geordie suggested how annoying he found the gallery sections on media sites with videos and pictures that seem like they are fresh off the Jerry Springer show. "WATCH: Teen beats ferret to death and eats it!" In the short run You are not allowed to view links. Register or Login through tricking people, but the end result is distrust &amp; people become less receptive.</p>
<p>That same media You are not allowed to view links. Register or Login:</p>

<p>The problem is lack of sufficiently broad exposure to the facts here in the US. We don’t have a fourth estate, a national media in the role of providing checks and balances to government and business excesses. Instead we have media that sells product. In the late 1990s it sold tech stocks, in the early 2000s the Iraq War, from 2002 until 2007 it sold houses, and in the future it will sell whatever measures are a “necessary” price for social stability, national security, or whatever phrases are used, because things are going to get dicey once this 40 year old Rube Goldberg monetary and trade contraption comes apart when it’s hit with a Peak Cheap Oil sledgehammer in the middle of the Jon Stewart show. I mean, how healthy is the American fourth estate when all of the serious journalism here is done by comedians? </p>

<p>Governments often do You are not allowed to view links. Register or Login - which is You are not allowed to view links. Register or Login. When the truth gets exposed people go to jail. Unfortunately, You are not allowed to view links. Register or Login.</p>
<h3>Social Media is Different*</h3>
<p>Isn't it weird that the mark of a successful blog is that it starts to look and feel and act like bloated media organizations? Is social media any better? Or is social media mostly a bunch of lemmings You are not allowed to view links. Register or Login?</p>
<p></p>
<p>Just because there is lots of information doesn't make all of it valuable. In fact, some of it has You are not allowed to view links. Register or Login. Who are the people who login to Facebook so they can vote on Facebook about how Facebook is a waste of time &amp; they don't use it?</p>
<p>As You are not allowed to view links. Register or Login the hype cycle You are not allowed to view links. Register or Login for the next. </p>
<h3>Hyping a Social Network</h3>
<p>The whole wave of online communication and publishing is that a new service promotes itself as You are not allowed to view links. Register or Login. Most of it is simply a repeat of the recent past. Bookmarks were popular. Then they were not. Then bookmarks were popular. You are not allowed to view links. Register or Login. You are not allowed to view links. Register or Login. </p>
<p>You are not allowed to view links. Register or Login gives new companies a niche or angle to get press coverage from. People ask if it is the next Google, or more! The service then go under-monetized for a couple years to feed growth and scale. The whole time the site is not monetized stories are seeded in the media about how media format x You are not allowed to view links. Register or Login even if You are not allowed to view links. Register or Login. </p>
<h3>Cashing Out</h3>
<p>But ultimately what happens is the networks You are not allowed to view links. Register or Login and try to confuse users. You are not allowed to view links. Register or Login is the name of the game as You are not allowed to view links. Register or Login to You are not allowed to view links. Register or Login.</p>
<p></p>
<p>Facebook You are not allowed to view links. Register or Login via sponsored stories, doing something akin to You are not allowed to view links. Register or Login without anyone caring. Even You are not allowed to view links. Register or Login, they want you to trust them with You are not allowed to view links. Register or Login (You are not allowed to view links. Register or Login) and turning your messages into an ad unit. </p>
<p>If the NFL You are not allowed to view links. Register or Login (without paying you or offering you free tickets) then they are simply using you as free content You are not allowed to view links. Register or Login. It is not like they are You are not allowed to view links. Register or Login.</p>
<h3>What Privacy?</h3>
<p>How is it possible that we are told that You are not allowed to view links. Register or Login but privacy allegedly does not? Most such stores of data are built through an invasion of privacy.</p>
<p>You are not allowed to view links. Register or Login has You are not allowed to view links. Register or Login. What happens You are not allowed to view links. Register or Login &amp; you start recommending some uncomfortable stuff? What happens when a stalker catches you on the way home based on one of your messages? How many such experiences will be viewed as a series of isolated events before people figure it out? Once these ads lose their novelty will there still be real businesses behind them? Or You are not allowed to view links. Register or Login the wave of the future even as people realize You are not allowed to view links. Register or Login being You are not allowed to view links. Register or Login?</p>
<p>LinkedIn, the professional version of Facebook, You are not allowed to view links. Register or Login. And when they buy tools they can sell as services they often You are not allowed to view links. Register or Login to make the site more sticky and sell more ads.</p>
<p>Is Twitter any better? In some regards sure, but they are You are not allowed to view links. Register or Login and are pushing followers and retweets as ad units. You are not allowed to view links. Register or Login. You are not allowed to view links. Register or Login, but ultimately they will be measured by the people selling the ads. This ends up being a game of You are not allowed to view links. Register or Login networks find something that sounds appealing at first blush and then You are not allowed to view links. Register or Login.</p>
<h3>Finding a Social Signal Amongst Sponsored Stories</h3>
<p>These companies blend their ad units into editorial so effectively that most people can't tell them apart. If that sounds familiar, that is You are not allowed to view links. Register or Login. The key to making it work is perceived relevancy. That is easy to do when you have a large ad auction and users type their intent into a search box, but is much harder to do when people are browsing pictures of cats.</p>
<p>Anyone who thinks that social is a clean search signal is forgetting that people vote most for stuff that his humorous &amp; easy to share. And people share things that they saw others shared because they felt they had to. The echo chamber effect doesn't encourage critical thought. It is mostly a bunch of +1.</p>
<p>The following video is sad &amp; funny. It has been viewed widely, but it does nothing to fix a broken education system.
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="You are not allowed to view links. Register or Login" frameborder="0" allowfullscreen=""></iframe></p>
<p>And there are entire categories that will never be featured honestly on social media. Sure the idea of You are not allowed to view links. Register or Login will get lots of exposure, but is anyone ever going to honestly Tweet about their favorite solutions to their genital warts problem? Is there enough context to matter? Worse yet, all these networks are turning their relevancy signals into ad units, so if a search engine was to count them heavily all the search engine would be doing is subsidizing the third party ad network. And the scammers who are pushing reverse billing fraud products on the news sites will do as much damage as they can get away with on the social sites.</p>
<p>Google's Amit Singhal You are not allowed to view links. Register or Login:</p>

<p>If there's a broad call at the company to integrate social networking features, Singhal hasn't quite heard it. He seems skeptical about whether social data can make search results significantly more relevant. If he's searching for a new kind of dishwasher, he argues, his friend's recommendations are interesting, but the cumulative opinion of experts manifested in search results is much more valuable. He notes that Google already integrates content from Twitter and says social networking data is easily manipulated. Can social context make search more relevant? "Maybe, maybe not. Social is just one signal. It's a tiny signal," he says. </p>

<p>If Google can't find much signal there then good luck to You are not allowed to view links. Register or Login to trade the (increasingly corrupted) stock market!</p>
<h3>Why People Like Social Media</h3>
<p>I think social media gives people the illusion of success through proximity. Thus people are impressed to rub shoulders with successful people, even if they are douchebags and liars to boot. There is the unsaid message that “you too can be a billionaire” that a lot of entrepreneurs and start up folks want to believe in that drives the growth of Quora. But the reality is that You are not allowed to view links. Register or Login, even if You are not allowed to view links. Register or Login.</p>
<p></p>
<p>Someone wants to eat my dog. Other than breathing, writing English(ish), and having a Twitter account, I probably do not have anything in common with that person. And yet there is no tool to sort that out.</p>
<p>That is the big problem with most social media tools: the monolithic nature.</p>
<p>And if you look at You are not allowed to view links. Register or Login (You are not allowed to view links. Register or Login) are doing, it is pretty clear that You are not allowed to view links. Register or Login. If they count that, then search engines may as well just use ad budget as the primary signal of relevancy at that point.</p>
<p><img src="You are not allowed to view links. Register or Login" border="0" /></p>
<h3>Why Smaller Communities Will Thrive</h3>
<p>I am not sure where I read this quote from, but I think it went something like this "we are most similar where we are most vulgar and most unique in the ways we are sophisticated." That is precisely why a lot of the broader networks will repeatedly fail You are not allowed to view links. Register or Login. It is why there is so much value in being a fast follower.</p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="385" src="You are not allowed to view links. Register or Login" frameborder="0" allowfullscreen=""></iframe></p>
<p>Given You are not allowed to view links. Register or Login and You are not allowed to view links. Register or Login people (or at least the smart ones who are well experienced in the game of life &amp; You are not allowed to view links. Register or Login) eventually You are not allowed to view links. Register or Login.</p>
<h3>Ultimately Social Media Changes Nothing</h3>
<p>Human nature is both You are not allowed to view links. Register or Login &amp; You are not allowed to view links. Register or Login. How you frame a question informs You are not allowed to view links. Register or Login. We live in a corporate world where You are not allowed to view links. Register or Login &amp; You are not allowed to view links. Register or Login. </p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="385" src="You are not allowed to view links. Register or Login" frameborder="0" allowfullscreen=""></iframe></p>
<p>Messaging and imagery allow You are not allowed to view links. Register or Login. The abuse of language is so thorough that even the words "shared planet" need a TM next to them.</p>
<p></p>
<h3>What is Driving the "Social Revolution"?</h3>
<p>A week ago You are not allowed to view links. Register or Login:</p>

<p>The inflation and bubbles in the developing world are not yet destabilizing because the dollar is weak and the hot money supports their currency values. Historically, inflation becomes a crisis in the developing world when the dollar turns around and appreciates. However, it is possible for inflation to create a crisis without a currency crisis. It erodes the purchasing power of the people at the bottom. Social unrest can lead to political crisis</p>

<p>That destabilization is now happening. What was You are not allowed to view links. Register or Login has spread to Egypt. You are not allowed to view links. Register or Login are now blowing up other countries with You are not allowed to view links. Register or Login:</p>

<p>The currency pegs mean that most of the inflationary pressure you're creating doesn't hit your nation, it's exported to others.  That exactly how you like it, because you can claim "inflation expectations are well-anchored."  Perhaps they are in your nation, but in other places they're extremely unanchored and are not only expectations, they're realized facts as the basic cost of life spirals up out of control.</p>
<p>This, in turn, provokes food riots in these less-well-endowed nations that you managed to dupe into participating in your outrageous scheme.  After all, there's only one thing worse than a hungry man. That's a man who used to be well-fed and now he's both hungry and ****ed, along with being unemployed.</p>
<p>When his belly growls loudly enough, he riots. And so do his similarly-situated neighbors.</p>

<p>The social revolution we are seeing now is not You are not allowed to view links. Register or Login. When You are not allowed to view links. Register or Login (You are not allowed to view links. Register or Login) You are not allowed to view links. Register or Login and You are not allowed to view links. Register or Login don't really matter. What you are seeing is not You are not allowed to view links. Register or Login, but rather smart marketers who are trying to <a href="You are not allowed to view links. Register or Login">embed their networks</a> in media coverage of important events. You don't get You are not allowed to view links. Register or Login the size of the following when the internet is unplugged if Twitter is the cause.</p>
<p></p>
<p>Rather such mobs are caused because the lack of media doing its job to enforce a sense of outrage over the injustices caused upon societies the world over by banking criminals. If there was any sense of justice the large banks that caused this mess would have been bankrupted. But instead we base economic strategy on the theoretical economy rather than its impact on the real world. </p>
<p>People are just an externality for bankers to exploit.</p>
<p>Meanwhile, those who let You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login the world over think Twitter makes a difference. You are not allowed to view links. Register or Login.</p>
<p>You are not allowed to view links. Register or Login</p>
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