O2′s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers

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O2′s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers

UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has over 2 million actively engaged subscribers and over 1,000 advertisers. Launched just 16 months ago with roughly 50 brands, O2 has found a winning strategy by adhering to strict user-privacy rules and maintaining high relevance [...]

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