SEO Tricks: Google's Matt Cutts Talks Down Keyword Domain Names

[SEO Manager]

Google's Matt Cutts Talks Down Keyword Domain Names
 

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>I have long documented Google's You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login You are not allowed to view links. Register or Login, while Google has always stated that You are not allowed to view links. Register or Login. </p>
<p>While not thinking of brands, someone on the Google UI team later You are not allowed to view links. Register or Login - highlighting the list of brands with the label "brands" before the list of links.</p>
<p>Take a look at what Matt Cutts shares in the following video, where he tries to compare brand domain names vs keyword domain names. He highlights brand over and over again, and then when he talks about exact match domains getting a bonus or benefit, he highlights that Google may well dial that down soon.</p>
<p><iframe title="YouTube video player" width="560" height="349" src="You are not allowed to view links. Register or Login" frameborder="0" allowfullscreen=""></iframe></p>

<p>Now if you are still on the fence, let me just give you a bit of color. that we have looked at the rankings and the weights that we give to keyword domains, &amp; some people have complained that we are giving a little too much weight for keywords in domains. So we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn't necessarily help you as much to have a domain name with a bunch of keywords in it. - Matt Cutts</p>

<p>For years the Google algorithm moved in one direction, and that was placing increased emphasis on brand and domain authority. You are not allowed to view links. Register or Login, but with You are not allowed to view links. Register or Login they figured out how to dial down a lot of junk hollow authority sites. They were able to replace "on-topic-ness" with "good-ness," according to You are not allowed to view links. Register or Login. As part of that content farm update, they dialed up brands to the point where now You are not allowed to view links. Register or Login (so long as they are hosted on brand websites).</p>
<p>Google keeps creating more signals from social media and You are not allowed to view links. Register or Login. A lot of those types of signals are going to end up favoring established brands which have large labor forces &amp; offline marketing + distribution channels. Google owns about 97% of the mobile search market, so You are not allowed to view links. Register or Login.  </p>
<p>In addition to learning from the firehose of mobile search data, Google is also You are not allowed to view links. Register or Login. Google can get a taste of any transaction simply by offering free traffic in exchange for giving them the data needed to make a marketplace &amp; then You are not allowed to view links. Register or Login:</p>

<p>It is believed that Google requires participating hotels to provide Google Maps with the lowest publicly available rates, for stays of one to seven nights, double occupancy, with arrival days up to 90 days ahead.</p>

<p>In a world where Google has business volume data, clientele demographics, pricing data, and customer satisfaction data for most offline businesses they don't really need to place too much weight on links or domain names. Businesses can be seen as being great simply by being great.*</p>
<p>(*and encouraging people to stuff the ballot box for them with discounts )</p>
<p>Classical SEO signals (on-page optimization, link anchor text, domain names, etc.) have value up until a point, but if Google is going to keep mixing in more and more signals from other data sources then the value of any single signal drops. I haven't bought any great domain names in a while, and with Google's continued brand push and Google coming over the top with more ad units (in markets like credit cards and mortgage) I am seeing more and more reason to think harder about brand. It seems that is where Google is headed. The link graph is rotted out by nepotism &amp; paid links. Domain names are seen as a tool for speculation &amp; a short cut. It is not surprising Google is looking for more signals. </p>
<p>How have you adjusted your strategies of late? What happens to the value of domain names if EMD bonus goes away &amp; Google keeps adding other data sources?</p>
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