Brand decided to brand strength _2829 Phase

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Brand brand strength depends on the stage
 
 
first stage is known; taken by means of advertising; capture the attention of consumers. This is a message

flooded with a surplus of products, brands and diverse era, the pursuit of consumer desire and demand to meet face a variety of selection methods in a variety of potential ways to find the best suited to their consumer decision-making approach is the first part of consumer brands. As consumers of information stored in the memory limited, consumers need to meet everyday needs for more time to get it from the outside of new information, therefore, as the first realm of branding is how to make their brand into the consumer need to meet the needs of the time in the choice of object, which is the foundation. The first step is to create awareness

that the brand in consumer demand for such products into their consideration when the scope, therefore, expose and brand-related information, the more into the area of ​​consumer awareness chances. Although the companies have invested in advertising costs that most waste, but hundreds of TV channels, thousands of radio stations, the explosive growth of the network, you can see the flyer is still the choice of the object relative to corporate earning. The second step is to build awareness

degree,You are not allowed to view links. Register or Login, that not only let consumers know your brand, but also to make consumers feel at the time of purchase to your brand is worth a try; not only give consumers access to their own brand information, more information is to let consumers attention. Therefore, the spread of brand messages in the eye to be able to seize the consumer to provide the elements of interest to consumers, with a similar brand of comparative advantage.

second stage is satisfied; assume the carrier is the product; on the consumer experience.

brand satisfaction from the three aspects of the match:
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1, understanding of consumer expectations. Consumers need to solve the problem? What consumers need to be addressed? Under what circumstances need to be addressed?

2, dissemination of product benefits. Brand can solve the problem? What consumers can solve the problem? The conditions required to solve the problem?  Bo card sharp product management decisions in order pipe alignment brand strength. 

3, to meet consumer expectations. To solve the problem through consumer? I can solve for the consumer group? I can solve this condition?

visible, brand satisfaction depends on the actual consumption of consumer products experience, including product core layer (function, utility, interest, property, etc.), physical layer (packaging quality, aesthetics, ease of use, etc.) , additional layer (service quality, efficiency, effectiveness, etc.). Consumers will expect these elements with the conditions, the development of the market is different, but as long as the consumer product consumption can be achieved when expected, to solve the problems of consumers, a consumer satisfaction with the process to complete.

if the brand can not let the consumer satisfaction, consumers will abandon the brand, and even to their own people who are familiar with the dissatisfaction spread the brand to take complaints of measures affecting the consumption of the brand.

third stage is loyal; resort is emotional; captured the hearts and minds of consumers.

can form consumer brand satisfaction on brand recognition, but does not prevent the transfer of consumer brands, as is the consumer brand satisfaction to meet the dominant motive, and are not from the heart to touch consumers. Consumers can directly perceive the product quality, packaging, services, factors such as dominant market development, technology sharing and the inevitable competition have to homogeneity. Complex in the information, products flooding the modern market, the brand must continue to provide more than the excess value of consumer expectations, consumer sentiment in touch through to win hearts of consumers, in order to form consumer brand loyalty.

satisfaction means that the brand if the brand meets the consumer expectations, consumer brands no aversion, no worry; then continued brand loyalty for the brand means more than the value of consumer expectations.

the basic characteristics of orange consumer satisfaction, to ensure the quality just to make orange, does not affect health; but let the consumer loyalty, you need to provide consumers with more emotional needs, such as consumption of the orange so that housewives, the thought of his wife. The fourth stage is the worship of

; take the carrier of culture; build consumer recognition of the spirit.

brand worship is the highest level of brand building, he is a consumer brand of heartfelt respect and admiration, admiration and desire from the heart. He will produce a consumer brand like the fanatical pursuit of religious believers, and the brand have and practice a common value system and rules have.

brand worship has broken through the products, services, boundaries, physical and brand meaning across the product itself, but rather focus on the cultivation of cultural and spiritual values, so that the brand has a life to live. Through the power of culture consumers a sense of belonging and spiritual sustenance and refuge, as a member of the brand culture in order to show enthusiasm for the brand. By building the brand values ​​in the customers play an active role in life, and for target groups to provide space for development and self-expression, or to provide consumers with some sort of meaning in life and rules.

brand worship, once produced, the key influence on the consumer is feeling, emotion and passion rather than thinking, rational in order, the emotional adjustment when these consumers only played a secondary role. Thus, a cult brand is doing is the feeling and emotions and consumer interaction, consumers can not in a rational and predictable way to organize these feelings.

Harley independence, freedom, Nike's conquest of nature, beyond the self, the experience and the return of Starbucks, Coca-Cola's freedom and equality; sell when the workers of leisure, relaxation and joy, the joy and innocence of Disney.