Investment 20 million 500 million of payment, _2711

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Investment: 20 million 500 million of payment,
 
 
increasing competition, integration of resources has become the key to victory or defeat for SMEs. 4P in the middle of marketing, channel may be a need to integrate the power of most, unable to open up the market for many small and medium enterprises, the investment has become the lifeblood of business survival.

However, more and more business investment, the effect is also getting worse. 3 years ago, easily find a project as long as the (estimated at over 10 million) to promote the

investment more difficult. How to enhance the investment effect? Is not necessarily spent a lot of money to great things, as long as the solid internal organs, correct strategy, but also capable low-cost event! Shanghai platinum plan has been tracking the study of Chinese medicine and health products market,You are not allowed to view links. Register or Login, but also did some of the more successful investment cases, the accumulation of a little experience, to share this with you.

2003, Hong Kong and Shanghai, platinum Conkey Planning Group in cooperation with health consultant marketing model successfully operating a higher product turnover in the Shanghai market to be the year 2200 million. However, this model for the operator's human resources management, training capacity demanding, but also requires the operator has a good local public relations, if relying on themselves to establish branches, no doubt the rate of expansion is too slow. This need to quickly building investment channels. How? We are in consultation with the Conkey, developed a comprehensive investment program.

First, we must inform the dealer market, the success of our operating experience. This transmission requires very high. Our approach is to Conkey's experience and the transformation of health care products linked to the marketing industry. Time to the end of the year, according to health care products industry trend, we Conkey written as a phenomenon of the extensive media coverage, including the authority of the media, This is the first round of communication, in just a month's time, Conkey marketing health care products as a typical representative of the transformation to a significant increase in the visibility of the industry.

the spread of the first round but not enough in-depth, professional, and time to the end of the year investment is not a good time, how do? Merchants of the season in March after the majority of our operating Conkey quickly summarized the experience of professional papers in the
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is worth noting that, despite the end of the season is not a good investment, but our advertising investment has not stopped. Only a short 3 months time, Conkey Group in major capital cities, prefecture-level cities have established a high-quality distribution channels, distribution network, currently enrolled at the county level Conkey has been transferred to distributors, in-depth distribution stage.

Ming Kangji a thing can say the success of investment in Mongolia pay the meeting, I asked the deputy general manager of China Merchants Group is responsible for Conkey Mr. Chen Xuejun investment effectiveness, President Chen said with a smile: Just like the emperor to marry a wife, is simply too easy.  strokes Bo by: sharp 20 million back to the line management section 5 in 00 million. 

in three months time, the investment of the investment is how much? Our rough calculation, less the cost of sponsorship and planning of Chinese Women fees (these costs and new product promotion related) investment into not more than 20 million, while investment returns to the funds is more than 500 million, more importantly, By building a high-quality investment Conkey, to fight the dealers team, the Group of Conkey rapid growth of business in 2004, laid a solid foundation. Why Conkey

to operate in such a success? We briefly summarize a bit.

First, Conkey's product has a good effect, and packaging. Such as , the market model is very successful. Conkey and platinum last year, the planning co-operation in Shanghai has made 22 million yuan in sales, the new model is very successful model of success, the future looked very confident dealers. Basically to the dealer, all strong desire of cooperation, even a few people competing for a prefecture-level market. Chairman Mao said: the hands of food, the heart does not panic. Model of success, business confidence, dealers worry;

Also, platinum planned throughout the investment process in the planning, the use of the principle of Focus Marketing, according to the characteristics and habits of target dealers to conduct a targeted transmission. Platinum clear divide the investment planning stage, to Conkey's successful experience and health products industry marketing linked with transition to short term objectives of dealer groups, the rapid increase in the Conkey's visibility, reputation, thus increasing the dealer confidence; Although the cost is not high, but the effect is very good.

Finally, Conkey attaches great importance to investment work, the investment on the rapid development of 2004, the key to the company, the company of two deputy sits, there is a strong investment team combat, dealers, and saw a model , and talked to the person in charge, put the contract signed here.

model successful, pragmatic strategy is correct, dealers are confident to complete the investment team paid off, how will investment unsuccessful? Planning of the operation of many investment platinum case, investment input-output ratio is high, why? I think the biggest lesson: a firmer foundation, practical and highly effective marketing strategy.

Chenqi Rui, Shanghai, platinum plan (Pt.Marketing Co., Ltd, Shanghai), chief planning. As Platinum plan is a Shanghai native's leading marketing consulting company dedicated to provide innovative for the market as a whole marketing solutions. Platinum Shanghai had business planning services and brands, including Hitachi, silk Insurance Group, the giant energy group, Melatonin, gold partner, Conkey Group (Health Consultant Marketing), up technology (up study table), Shanghai Su Wen Tong (prime child series of cosmetics), the Antarctic were thermal underwear, the U.S. Nasdaq listed companies in the East organisms. Shanghai platinum plan for the provision of marketing consulting services have been significantly improved performance of many customers, making the area where many customers first brand to become the second brand. Platinum Planning Follow-up Study Shanghai Chinese health products, cosmetics, beverages, pharmaceuticals, electrical and other industries more than 1,000 product or service brand. The company has published within the Tel :021 -68,889,982 -68,889,983 ,021, duty phone: 013801723966, Email: You are not allowed to view links. Register or Login