Innovative marketing local colleges Professional Training Mode of _826

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Innovative marketing local colleges Professional Training Mode of
 
 
[Abstract] local colleges of higher education in China the process of localization and popular plays an important role. With the construction of local economic development, marketing the demand for professionals has undergone tremendous changes, requiring local colleges and universities to transform educational philosophy, innovation and marketing, professional training model, deepening teaching reform, highlighting the school characteristics, and better meet the needs of the local economic development needs of marketing professionals.  [Key words] Local Universities Marketing Training Mode   I. Overview  Training Mode Training Mode is defined as what learners build knowledge, ability and quality structure , and the way how to achieve this structure. Training Mode generally have comprehensive, special and general characteristics, answer Each has a specific personnel training mode combination, operation principle and mode of operation, there is a specific point target. In terms of specific operations, which includes professional setup,You are not allowed to view links. Register or Login, training objectives, training specifications, training programs, training methods, and several other factors. Colleges and universities on a run, Training Mode can be divided into two basic levels: whole-school reform, personnel training mode; a professional Training Mode.  Professional training model, including: Guidelines for University (business strategy, services, advantages and characteristics identified, etc.); personnel training objectives (personnel training specifications, level, type); training means professional and curriculum ; teaching methods, teaching methods; specific teaching management and so on.  Local College Professional Training Mode Training Mode should be adapted to a variety of needs. Higher education as a high-level human, different types, different times, different levels of higher education, the training target different levels of development of productive forces in all regions, productivity structure, geographical environment, development strategies and advantages to develop ways and means exist significant differences, resulting in around the College Education differences in specifications and quality requirements; industrial structure and geographical differences will directly affect the families of higher learning in different parts of the class structure; economic development strategies and the way different specialties in universities will also have a major impact; because of its history, the level of different types and their locations, colleges and universities around the school spirit, study, and culture is also distinctive in promoting quality education, we must emphasize and use their own characteristics, train with our unique talents. Therefore, the local universities of professional personnel training mode in accordance with national policies, local economic development needs and conditions of the school to determine their own development guiding ideology, the initiative to adapt and to promote social and economic development, in educational thinking, training objectives, personnel specifications, curriculum, training process, teaching content and other aspects of reform to the region based on the needs, and adjustments and local economic, technological, and cultural development of the relations, training a variety of levels and of various types, a variety of specifications of the personnel to meet various needs, in adapting to the needs of local economic development seek their own professional development and unique.  Second, local colleges Marketing  Education Model of China's accession to WTO, economic globalization is accelerating, the socialist economic construction, marketing, talent on the proposed new requirements, and the traditional knowledge of light weight capacity , re-transmission light innovation, a single type of light weight composite marketing training model, economic development has lagged far behind demand for talent. As local economic development are closely related with local universities, to carry out training needs of the community for the local talents of the application task. Therefore, based on the local economic construction and development of a strategic height, size up the situation with the times to reform the marketing of professional training model, is placed at the local college marketing professional educators face a major issue. I intend to local colleges Professional Training Mode of marketing reform, talking about some superficial understanding.  1. To social demand, design training talented marketing professionals in training mode  reform priority is accurate positioning of personnel training objectives. Training goal is to train university personnel on the basic specifications of the principles and regulations, personnel training mode is the main basis for reform. Rational design of personnel training objectives, the clear direction of education, the establishment of the education system to determine the educational content and teaching methods, organization and management education plays a decisive role in guiding activities.  Local Marketing Professional Training College is the region's key economic construction, scientific and technological progress, social development services, its personnel training objectives should be based on economic and social development in the 21st century marketing professional knowledge, ability and quality specifications According to economic and social development in the region of the requirements of marketing professionals to establish. At the same time, but also based on the university's own school of thought, professional layout, the conditions of teachers and students to determine the characteristics of the professional caliber of professional or professional category to locate the training objectives. And in the business direction, service orientation, type and quality of personnel, etc., should meet the needs of the region, fully reflected the local personnel training.  In general, local university, marketing professionals should be applied in order to cultivate high-level marketing staff can also develop a small number of research personnel. Therefore, positioning in the professional training objectives should be based on the country's  2. To broaden the aperture, the basis for the idea to strengthen and build the marketing of the Curriculum  professional training model and broaden the surface of the adjustment, must be implemented to the course system, teaching content and teaching methods, means up, which is to build a core of personnel training programs. Implementation of wide caliber triage training, the core issue is to broaden professional caliber, and enhance the adaptability of professional and student employment. Therefore, curriculum should focus on broadening professional to strengthen the foundation built.  (1) strengthen the foundation. ① the basis of professional courses to be wide. Broaden the base to the marketing profession, is to allow students to not only lay the math, basic English, but also lay a solid foundation in social science, and tools to lay the foundation of discipline, to equip students with the development of knowledge, development thinking and development capabilities needed to create the basic principles and methods. For local universities, according to the application of the regional social development, knowledge of complex human resources, ability requirements, marketing, professional foundation courses selected according to Subject Business the underlying platform set up a professional course system more appropriate. ② basic course provides the theory, knowledge, skills to be solid, and a considerable depth. Basic science is a professional basis for the survival and development, the basis of undergraduate education courses should have high stability, and only a high degree of emphasis on basic education, to ensure the basic specifications and quality personnel to adapt to rapid changes in the modern economy and society during the employment needs and student demand for access to postgraduate studies. ③ teaching content should be based on content-based. In other words, course content should be strengthened, including the basics of business management and professional courses teaching content should be based on basic knowledge, basic theory, basic skill-based. Training caliber wide, adaptable marketing professionals, we must strengthen the economy of Mathematics and Statistics, operations research, management, marketing and market research and forecasting, consumer behavior, and related subjects such as foreign language knowledge base, and in the teaching process should strengthen the basic quality of the training.  (2) The application to establish the direction of more flexible courses. Different industries, different sectors, different professions, different positions, knowledge and skills of the personnel have special requirements. Under the socialist market economy, graduates and employers in the two-way selection, both sides hope the best choice. For local employers, they want to choose a strong ability to adapt to both the generalist, but also has a certain skill, at any time posts expertise of graduates. Thus, local university marketing class professional direction to consider the establishment of a strong professional personnel training both vocational adaptability is definitely targeted. To meet the needs of the community, curriculum must be established and flexible application of the direction of more courses in the curriculum should be established on the basis of the formation of a broad, multi-directional structure of professional courses, and be more professional direction, for example, marketing professionals can set up the market marketing planning, product marketing, service marketing, logistics management and other options for more than one direction, and according to the needs of the community personnel short-term (1-2 years) forecasts and timely adjustment of professional orientation, flexibility and initiative to adapt to various marketing community talents.  (3) course content should be optimized. Whether the overall curriculum system optimization, to a large extent, depends on the selection of course content, restructuring, integration and concisely. Course content is dynamic, and open, with the development of marketing disciplines, the new replacing the old subject knowledge of subject knowledge is an inevitable trend. Therefore, the choice of courses to be sensitive to reflect the knowledge and social progress, we must subject the latest achievements in the development of penetration into the course to go. Choice of course content not only to the current economic and social development needs as the starting point, but also to future economic and social development trends for the focus, while maintaining the basic knowledge of course content, theory, principles, based on a certain stability, reflecting the advanced, adaptive, science, the breadth and depth of the well to combine.