FMCG manufacturers should pay attention to the operation of super channels, the

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FMCG manufacturers should pay attention to the operation of super channels, the eight items
 
 
Any fast moving consumer goods manufacturers in traditional industries during the time of the operation will be super hit, but Wang Guangwei think about the following eight points, each point will allow manufacturers to losses, as long as pay attention to some does not occur. A, ERP system, the standardization problem. Most of the supermarket business operations  ERP systems have the training, so that it can dock with major domestic and international enterprises, including money from the delivery to the end the whole process. Therefore, the operation of the supermarket channel to a large area, it is recommended on the ERP management system.  Second, the systematic operation. Most of the supermarket operations  need to provide a comprehensive set of annual corporate party products or brand planning, so long as it is a formal approach to be issued by the operator or the annual brand marketing programs.  Third, regional and global conflicts.  If too much into the supermarket chain to be tracked across districts, such as poor coordination will form the waste of resources, such as RT-Mart system, it will just go to Jinan RT with the RT-Mart in North China to enter. If business people can be regional ( responsible for a regional sales ) operation or system operations (responsible for an entire system), to avoid the coexistence of two ways, otherwise easily lead to passing phenomenon.  Fourth, business people can not adapt.  Now known supermarket operating experience with many people, but few really well done.  Therefore only be allowed as hand and foot to use, let the full implementation of the company can command.  If operators from the traditional channels to that in a short time (3-6 months) have great flexibility and exclusion does not even have a strong conflict with the phenomenon of psychological or negative,You are not allowed to view links. Register or Login, it is necessary focus on internal sales personnel, financial personnel, training and guidance.  Five quality promotional staff.  Because it is remote control, so if control is not in place to form a waste of resources, training of sales personnel and management of temporary sales staff to be a difficult co-ordination, thus enhancing the quality of personnel is the most important promotion.  Sixth, the coexistence of old and new issues market.  The same promotion case, the same advertising, the same staffing at different times, different regions will have great contrast, so how to effectively deal with the coexistence of old and new issues market is a major management challenge.  Seven, self-operation and Distribution business operation issues.  Operation is a regular supermarket, we can get in some areas, the market model, market model but also get familiar with the process only to it. We should increase dealer of the management and operation of training distributors to increase the company's work is the focus of fast moving consumer goods, because for years I have been working at the fast moving consumer goods has been a multi-channel operation experience.  Eight, and meticulous management of the problem. Operation of supermarkets and a lot of  forms have to deal with, need more systematic and detailed data analysis, specific to each business, sales personnel and distributors, so the operation must have enough patience, which requires adequate From the formal promotion, sales staff to the finance staff is so, or not in the large-scale entry.