Forrester Research Pegs Interactive Marketing Spend to Hit $77 Billion By 2016

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Forrester Research Pegs Interactive Marketing Spend to Hit $77 Billion By 2016
      

Shar VanBoskirk, a Vice President and Principal Analyst at Forrester Research, published an insightful piece in Forbes this week that speaks to the growing interest among advertisers in the booming business of interactive marketing. “By 2016,” VanBoskirk writes, “advertisers will spend $77 billion on interactive marketing â€" as much as they do on television today.” [...]
         

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