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SEO Tricks: Social Spam Required by Bing & Google

Started by SEO Manager, August 29, 2011, 07:30:05 AM

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SEO Manager

Social Spam Required by Bing & Google
 


<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>If the social sites were isolated I would You are not allowed to view links. Register or Login. Unfortunately, You are not allowed to view links. Register or Login there is signal to be had on social networks (in spite of how easy they are to game with promotions).</p>
<p>If I wasn't super busy I would run one such promotion to prove my point, but I am already drowning in email.</p>
<p></p>
<h2>Bing + Facebook</h2>
<p>Bing is pushing Facebook integration everywhere. You are not allowed to view links. Register or Login, on the search results, etc.</p>
<p></p>
<p></p>
<p></p>
<h2>"Open" Cultural Revolution</h2>
<p>Shortly after You are not allowed to view links. Register or Login &amp; You are not allowed to view links. Register or Login (to lock down their "open" platform) Twitter announced You are not allowed to view links. Register or Login &amp; turned on sending out automated email spam. </p>
<p>Awesome.</p>
<p></p>
<p>How valuable is that email? How about "not at all" for $500 Alex?</p>
<p>I think You are not allowed to view links. Register or Login is brilliant, but I would much rather read one of his blog posts that dozens or hundreds of Tweets. Sure knowing that 9,000 might have saw a message can be comforting, but 1 blog post will get you way more views (and with far deeper context &amp; meaning). </p>
<h2>How to Test the Value of Social Media</h2>
<p>Want to see big numbers get small quickly? Try charging anything...as little as $1 &amp; you will quickly see that social media is mostly garbage. Alternatively, try giving away $5 or paying for You are not allowed to view links. Register or Login &amp; once again you will see how worthless social media is as a signal...something that anyone can quickly buy.</p>
<p>Even scientists (who typically pursue the truth even if it is uncomfortable) are considering You are not allowed to view links. Register or Login:</p>
<p>Online reputation is important to most researchers, and about 10% of respondents to our survey complained that they or their work have been misrepresented on the Internet. The web has a long memory, and rumours, lies and bad information can spiral out of control to be remembered by posterity.</p>

<h2>Implementation Tips</h2>
<p>For a lot of businesses the social media stuff will be nothing but blood &amp; tears. A resource drain that money, time &amp; hope gets poured into with nothing coming out the other end. </p>
<p>That said, I don't think ignoring it is a wise decision at this point. The best tip I have for most people is to try to set up automated systems that help your social signal grow automatically. That can mean onsite integration &amp; perhaps a small token amount of advertising. Beyond that it is probably only participating as much as you enjoy it. And if you are more of a huckster/PR type, pay attention to how folks like Jason Calacanis leverage these channels. </p>
<p>The second best tip would be measure it with stats that actually matter. Revenue and profit are important. Time spent tracking the number of retweets is probably better spent building more content or improving your business in other ways. If you have something that works You are not allowed to view links. Register or Login, but if it isn't working then it is likely better spending your time being a bigger fish in a smaller pond.</p>
<p>Inspired by You are not allowed to view links. Register or Login, we recently added the social buttons to the left rail of the site. That is probably one of the best types of integration you can do, because it is out of the way for those who don't know what it is and/or want to ignore it, but it stays right in the same spot (always visible) for anyone who is interested in those types of buttons.</p>
<h2>What Makes the Web Great (for Small Businesses)</h2>
<p>Two things that make the web great are You are not allowed to view links. Register or Login &amp; the ability to focus deeply. If social media increases the operating cost (being yet another hoop you have to jump through) &amp; robs valuable attention that could go into your website then it is 0-for-2. </p>
<p>Sure there will be some edge case successes (like You are not allowed to view links. Register or Login), but success from newer &amp; smaller players will be uncommon exceptions (often You are not allowed to view links. Register or Login).</p>
<h2>Google Leveraging Search to Push Social Junk</h2>
<p>Google is pushing hard on identity to try to make search more social, with You are not allowed to view links. Register or Login &amp; You are not allowed to view links. Register or Login within the search results. </p>
<p>It remains to be seen if an author will be able to carry his or her trust with them to their next gig, but if they can then that would make the media ecosystem more fluid &amp; pull some amount of power away from traditional publishers. Some publishers are suggesting You are not allowed to view links. Register or Login...well if they are doing that then why doesn't the author just install Wordpress and keep more of the value chain themselves (You are not allowed to view links. Register or Login)?</p>
<p>Google You are not allowed to view links. Register or Login &amp; their +1 votes You are not allowed to view links. Register or Login (but You are not allowed to view links. Register or Login is almost like it is out of "Lying with Numbers" as one would expect a higher CTR since those who "vote" for you are more likely to be fans, who tend to be repeat visitors to your site ... which is exactly why we get more search traffic from Google for "seo book" than we do for "seo").</p>
<p>Google emailed AdWords advertisers encouraging them to mark up their pages with +1 &amp; inside the AdSense interface Google also offers +1 integration tips:</p>
<p></p>
<p>The AdWords help files state clearly that You are not allowed to view links. Register or Login:</p>
<p>+1's (whatever their source -- organic search, ads, or +1 buttons on publisher sites) is a signal that affects organic search ranking, but +1's do not change quality scores for ads and ad ranking. </p>

<p>Like any of the brand-related signals Google has been leaning into for the past couple years, the +1 button will favor big brands. </p>
<p>The impact &amp; effect is so obvious that Google's help docs contain the following question: "You are not allowed to view links. Register or Login"</p>
<p>Their answer to that question is generally "no" but that they would even ask themselves that question is fallacious Orwellian duplicity. </p>
<p>Would you trust the local plumber to work on your house if he was posting "exciting viral content" online about how some projects went astray? Now every plumber needs to become a marketing expert to not get driven off the web by Roto-Rooter &amp; other chain-styled companies that can collect +1 signals from all their employees &amp; some of their customers across the country or around the world. </p>
<iframe width="425" height="349" src="You are not allowed to view links. Register or Login" frameborder="0" allowfullscreen=""></iframe><p>
Google knows they are tilting the search game toward those who have money. They even flaunt it in their display ads!</p>
<p></p>
<p>Google claimed that You are not allowed to view links. Register or Login was evil so that You are not allowed to view links. Register or Login, but if you listen to Google for long enough you will see that You are not allowed to view links. Register or Login:</p>
<p>Google itself explains that not allowing its device maker partners to ship Skyhook's software was just, the way Google describes it, a necessary measure to prevent damage (Google says "detriment", which is the Anglicized version of the Latin word for "damage") from being caused to the whole ecosystem.</p>
<p>But Google does not want to allow Oracle to control Java the way Google controls Android.</p>

<p>Google today is saying that "social media is important." Just look at their wave of product announcements &amp; You are not allowed to view links. Register or Login.</p>
<p>I loathe the approach (and the message), but I accept it. ;)</p>
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