MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative

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MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative
      

On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper at how they are allocating billions of ad dollars in their marketing mix.” Conducted with the assistance of Marketing Evolution, the study concludes that the optimized level of spend on mobile advertising for U.S. marketers [...]
         

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