Paralympics come of commercial age

[riky]

Paralympics come of commercial age

LONDON, Sept 6 (Reuters) - With top athletes competing infront of sold-out stadiums and global television audiences inthe millions, the Paralympic Games are starting to look a lotlike their able-bodied equivalents - and big business is rightbehind. Although the money for TV rights, ticket sales and athletes'earnings is not on a par with the Olympics, the rapidly growingprofile of the Paralympics has made them a commercialopportunity in their own right. ...

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