BIA/Kelsey Expects Big Mobile Local Ad Revenue Growth

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BIA/Kelsey Expects Big Mobile Local Ad Revenue Growth

On Monday, BIA/Kelsey put forward a new estimate suggesting that U.S. mobile local advertising revenues will grow from $664 million in 2011 to $5.8 billion in 2016. The well-known advisor to companies in the local media industry says this growth represents a compound annual growth rate of 54.2 percent. BIA/Kelsey’s projected mobile local ad revenues [...]

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