IAB Finds That Mobile Videos Are Hottest at Home

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IAB Finds That Mobile Videos Are Hottest at Home

On Thursday, the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries.” Based on the research conducted and presented by the IAB, 63 percent of digital video screening on mobile phones isn’t necessarily mobile. As it turns out, all of these videos are being watched at home. [...]

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