"Disrespectful" IKEA ad touches nerve with Thai transsexuals

[riky]

"Disrespectful" IKEA ad touches nerve with Thai transsexuals

BANGKOK (Reuters) - A Thai man and his girlfriend are shopping at a furniture store. She sees pillows on sale and gets excited, her feminine voice falls suddenly to a deep male-like tone. Shocked and horrified, her boyfriend runs off. The advertisement by IKEA, the world's biggest furniture retailer, has incensed a Thai transgender group which called it "negative and stereotypical" and "a gross violation of human rights" in an open letter to the Swedish retail giant. The 20-second commercial shown on YouTube (http://link.reuters. ...

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