Tablets Creating Jobs in Customer Service at BMW

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Tablets Creating Jobs in Customer Service at BMW

Apple’s iPad mini is driving job growth at luxury automobile maker BMW. As a gesture to give prospective vehicle buyers an improved, personalized customer service experience, BMW is hiring a slate of “geniuses” to roam the showroom floors of BMW dealerships. Patterning the program after Apple’s hugely popular Genius Bar, BMW will begin hiring “young, [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/ENJX8VXkwes" height="1" width="1"/>

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