A Five-Point Plan for Building a Sturdy Brand

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A Five-Point Plan for Building a Sturdy Brand

The following is an exclusive guest contribution from Amy Vale, VP of Global Research and Strategic Communications at Mojiva, Inc. (Mojiva and Mocean Mobile). What makes a brand memorable? It’s a question that’s been asked by many marketers and one that I myself have faced in defining the branding strategy and positioning for two mobile [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/-OIzdkXo0hY" height="1" width="1"/>

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