IAB: Mobile, Video Drive Ad Spend

[blogger]

IAB: Mobile, Video Drive Ad Spend

IAB Australia is out with its new “Online Advertising Expenditure Report.” Published Monday, the report shows a staggering 220% spike in mobile advertising, which amounts to an expenditure of $86.2 million. Particularly noteworthy is the 30% climb for video, which reached an equally impressive $90.3 million. Mobile’s growth has been reminiscent of the early days [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/EmM_0-o9Ufg" height="1" width="1"/>

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