Chok! Chok! Chok! ad shakes up mobile marketing

[riky]

Chok! Chok! Chok! ad shakes up mobile marketing

<p><a href="http://news.yahoo.com/chok-chok-chok-advert-shakes-mobile-marketing-172404432.html"><img src="http://l1.yimg.com/bt/api/res/1.2/jxuJ4lVca_.mX9RO1Tp7WQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9ODU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2013-02-28T172404Z_1_CBRE91R1CCR00_RTROPTP_2_COCACOLA-EARNINGS.JPG" width="130" height="86" alt="An employee arranges bottles of Coca-Cola at a store in Alexandria" align="left" title="An employee arranges bottles of Coca-Cola at a store in Alexandria" border="0" /></a>BARCELONA (Reuters) - A strange phenomenon hit Hong Kong in late 2011. As the clock hit 10 pm each night a Coca Cola ad aired on television, prompting thousands of viewers to grab their phones and start shaking them frantically to virtually &quot;catch&quot; the falling bottle caps on the screen and win instant prizes. Dubbed Chok! Chok! Chok! - meaning rapid motion in local slang - the interactive campaign by McCann Worldgroup became a hit, and sent viewers at home, in cinemas and in front of giant outdoor screens into a frenzy. (http://link.reuters. ...</p><br clear="all"/>

Source: You are not allowed to view links. Register or Login