Facebook to Acquire Advertising Platform from Microsoft

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Facebook to Acquire Advertising Platform from Microsoft

Facebook has announced plans to acquire Microsoft’s Atlas advertising platform. Confirmation of the intention came late Thursday from Brian Boland, director of monetization product marketing at Facebook. “Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June,” Boland writes. “Today’s agreement brings us closer together [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/z77I9oBNeM0" height="1" width="1"/>

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