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Voltari Introduces Predictive Analytics for Ad Targeting in Auto Sector

Started by blogger, March 06, 2013, 09:01:04 AM

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Voltari Introduces Predictive Analytics for Ad Targeting in Auto Sector

Motricity-owned Voltari announced the launch Voltari Auto on Tuesday. It’s billed as the first real-time learning, predictive analytics platform for automotive-related mobile advertising. Ahead of the announcement, Voltari explained to MMW how Voltari Auto utilizes a hyper-local specialized automotive dataset from Polk to make the new capabilities possible. Voltari Auto combines Voltari’s already-rich, 30,000-plus consumer [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/E_SYwfMmIHM" height="1" width="1"/>

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