Google Helping Marketers See the ‘Full Value of Mobile’

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Google Helping Marketers See the ‘Full Value of Mobile’

In an effort to help marketers better understand mobile’s impact, Google is introducing the Full Value of Mobile initiative. Johanna Werther, Google’s Head of Mobile Ads Marketing, spoke of the effort Tuesday morning on the official Google blog. The “Full Value of Mobile” initiative is designed to better educate advertisers on mobile ad-related expectations, expenses, [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/5PN3bz53ETE" height="1" width="1"/>

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